PrivacyWashing refers to practices making something appear conscious of the data privacy rights of individuals, when in actual fact data privacy is not a big concern.
For example, the law may permit collecting personally identifiable information without asking for informed consent. When an entity then advertises an easy method for reviewing and deleting gathered information, without disclosing when such data is collected, that could count as PrivacyWashing.
The first concern of privacy conscious operations should be to minimize data collection – not merely to offer ways of repairing damage already done.
Related
The term is related to #FOSSWashing and #OpenWashing.